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This fresh collection of celebrity-inspired scents utilizes Rob Dyrdek, Carmelo Anthony, and Ludacris to target urban self achievers. Like the scents, the digital experience is a revolution in CPG websites. Stylish, noticeable, and memorable, the site’s look and feel is an obvious extension of the body spray’s can design while incorporating dynamically fed content from TAG TAG TAG and our celebrity partners’ social networking properties (which include MySpace, Facebook, Wordpress, Flickr, YouTube, and Twitter). The site’s scalable architecture results in minimal maintenance costs and a familiar multimedia consumer experience. Social media, or earned media, is the traffic driver. In partnership with United Entertainment Group, we distribute this content via our hub (www.TAGBodySpray.com) and spoke strategy (celebrity sites, partner blogs and magazines, social networks, and media sharing properties).